Blog
How to Accurately Measure ROAS: Contribution vs. Attribution Explained
Precision measuring of Return on Ad Spend (ROAS) is key in digital marketing for campaign optimizati...
A guide to optimizing data integrity in Facebook’s Conversions API
The foundation of successful digital marketing advertising depends on precise data within today̵...
5 Common Marketing Analytics Mistakes and How to Avoid Them
Market analysis is one of the critical components of contemporary market management. It provides org...
Facebook Pixel vs. CAPI: What to Choose for Conversion Tracking?
When it comes to conversion tracking in digital advertising, Facebook has always been a notable choi...
From Launching New Products to Revamping Existing Ones. Understand the Role of Product Analytics in Achieving Market Success
In this constantly surging business world, it is crucial for the businesses to gain in depth knowled...
How Marketing Agencies Deliver KPI Performance Reports to Their Clients
In today’s world of marketing and business, the competition is very cutthroat, and delivering perf...
Data Pipeline/Integration – Why One Platform May Not Meet All Requirements
Data integration, in today’s diverse business environment, has become the need of the hour for...
Do You Know the Lifetime Value of a Customer/are You Struggling to Get CLV
In today’s competitive business world, CLV plays a highly important role in attaining sustai...
Are you getting CAC ( Customer Acquisition Cost), But Not Sure About Its Reliability?
In this rapidly increasing digital world, business organizations are continuously looking for ways t...
Are You Conducting A/B Tests and Measuring Results Accurately to Increase Conversion or Reduce Churn?
Today is the age of the digital landscape and to strive in this competitive environment, businesses ...
Top Factors to Consider When Selecting the BI Tools
Choosing the right Business Intelligence (BI) tools is crucial for all organizations in this data-dr...
Connect GA4 With Looker Studio To Get More Reach Visualisation
The world of data analytics is growing rapidly. Google Analytics 4 (GA4) and Looker Studio, which wa...