Simplify the Complex!

From GA4 and ad platforms to BigQuery and Looker Studio, We create seamless data pipelines and dashboards for reliable Marketing Insights

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Expertise

Kaliper delivers unmatched expertise in marketing analytics, providing seamless ad platform integration for streamlined campaign management. Our efficient BigQuery data pipelines ensure robust data handling, while GA4 tracking and setup offer precise analytics to measure performance effectively. With dynamic Looker Studio dashboards, we transform complex data into actionable insights, empowering businesses to make informed decisions with confidence.

 
 

Ad Platform
Integration

Icon_24px_BigQuery_Color

BigQuery Data
Pipelines

GA4 Tracking &
Setup

Looker Studio Dashboards

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Why Trust Kaliper?

With over 50 satisfied clients and active management of marketing analytics for 10+ businesses, Kaliper stands out as a reliable partner. Our certified consultants bring expertise to every project, supported by partnerships with leading analytics platforms to deliver actionable insights and measurable results.

 

Trusted by Over 50 Satisfied Clients

Managing Marketing Analytics for 10+ Clients

Expert Guidance from Certified Professionals

Partnership with Top Analytics Platforms

Testimonials & Success Stories

 Review Our Satisfied Clients Feedback 

Eve technologies (Denmark)
Eve technologies (Denmark)

Marketing and user behaviour Analytics

Job well done. The team delivered even as the scope expanded slightly. The extensive workload was managed effectively. Thank you for your dedication and availability. We appreciate your support and look forward to future collaborations
Fursure (USA)
Fursure (USA)

Analytics System Improvement

Got done things done quickly and correctly.
Tendium (Sweden)
Tendium (Sweden)

Digital Ads tracking setup for Marketing Analytics

Kaliper team did an excellent job in implementing a new tracking set-up using segment. They have a deep expertise in the area, and a professional approach. I would strongly recommend them for future job
The Credit Pros (USA)
The Credit Pros (USA)

GA4 Migration

Excellent Job

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Most Asked Questions

1. How does GA4 integrate with ad platforms?

GA4 seamlessly connects with platforms like Google Ads, Facebook Ads, and LinkedIn Ads to track conversions, retarget audiences, and optimize campaign performance. It provides detailed insights into ad spend efficiency and audience behavior.

2. How does Kaliper simplify GA4 and BigQuery setup?

Kaliper manages the full setup process, from GA4 tagging and data validation to BigQuery integration and Looker Studio dashboards. We also build automated pipelines to ensure consistent and accurate data flow.

3. Why should I connect GA4 to BigQuery?

BigQuery enables advanced data storage and analysis for GA4, allowing businesses to run complex queries, create predictive models, and generate custom reports for deeper insights into customer behavior.

4. What role does data engineering play in marketing analytics?

Data engineering builds pipelines to collect, transform, and store data from ad platforms, GA4, and other sources. Kaliper ensures clean, reliable data for reporting, enabling marketers to make informed decisions quickly.

5. Can Kaliper help optimize ad performance using data?

Yes, Kaliper uses insights to analyze user behavior, improve audience segmentation, and optimize ad performance. We help businesses maximize ROAS and improve targeting strategies.

6. How does Looker Studio improve Marketing reports?

Looker Studio converts GA4 and ad platforms data into interactive dashboards, simplifying KPI tracking for ROAS, CAC, and conversions. It offers real-time visualizations and report sharing for better performance monitoring.