GA4: Are You Feeling Limited by GA4 Reports? Try Data Warehouse

Google Analytics 4 (GA4) is the top tool for tracking website and app traffic. There are many companies that use it. It has strong benefits and useful insights. But, despite all the benefits, users report that they feel somewhat limited using GA4 when it comes to reporting. If you are among those who claim that GA4 reports are not as informative as you would want or simply do not offer a rich enough analysis. It’s time to integrate a data warehouse with your analytics stack. It may help.

Understanding GA4’s Limitations

As for the changes, GA4 is a successor of Universal Analytics. It possesses features like event-based tracking and expanded capabilities for data modeling. It helps OData users by letting them query their data in a new way using report templates. But, it has drawbacks. It is not suitable for users needing more complex analytical features.

• Limited Customization: GA4 lets users set up reports. But, its flexibility is somewhat limited compared to what many businesses need. Users can choose from predefined templates and exploration types. But, skilled users may need more advanced data analysis.
• Sampling Issues: In some cases, GA4 uses sampling on reports when dealing with big data sets. It can cause skewed or incomplete information. There is a risk in using detailed records or in analyzing small population segments.
• Complexity of Event Tracking: The event-based model of GA4 is invaluable. But, it can be hard to implement and configure. Monitoring specific activities of the chosen user can be tricky. A mistake in the configurations can lead to wrong results.
• Lack of Historical Data: A major limit of Migration to GA4 is that being new, it does not integrate data from Universal Analytics. This challenges companies that rely on trends and ratios for their strategic management. They also compare with previous years.
• Limited Integration Options: Unlike GA4, its main benefit is working with other tools and Google products as an integrated system. However, connecting with other vendors or non-Google services may be complicated. This limits your view of other parts of your data environment.

The Importance of Data Warehouse in Improving Your Analytics

Data warehouses can be very useful with GA4. They can help address many of GA4’s shortcomings and offer a better approach to analytics.

• Centralized Data Storage: A data warehouse is for storing data from various sources, including GA4, CRM platforms, e-shops, and social media. This centralization can also provide access to integrated data. It makes data analysis more precise and complete.
• Enhanced Reporting Capabilities – A data warehouse is different from GA4. It does not limit users in what they can retrieve or how to view the data. Users can build complex reports as they see fit. You can write SQL queries to create reports for your business.
• Deeper Historical Analysis – A data warehouse can hold and process years of data. It allows you to analyze long-term trends, seasonality, and historical benchmarks. These analyses may not be possible in GA4 alone.
• Scalability: A data warehouse can grow with the business. Colleagues can benefit from this as it will meet their data needs. It might be due to more data or deeper analysis. But, a data warehouse offers everything needed.
• Better Integration with BI Tools: Data warehouses are built to work with BI tools like Tableau, Power BI, and Looker. You can create complex dashboards and insights. They are not possible with GA4 alone.

Kaliper’s Approach to Data Warehousing and Analytics

At Kaliper, we know that no two businesses are alike in their data needs. We provide custom analytics solutions. They help you optimize GA4 and manage its drawbacks using efficient data warehousing.

Our Data Warehousing Solution Services

• Scalable Storage: Our data warehouse solutions can securely store your data, from gigabytes to terabytes. It is flexible and can meet your storage needs.
• Advanced Analytics Capabilities: It allows you to run sophisticated queries, generate reports, and discover rich characteristics of your data. Our team is ready to assist you in configuring and designing particular flexible structures which will give a comprehensive and detailed picture of your enterprise functioning.
• Seamless Integration: All our data warehouse solutions are compatible with your current interfaces and platforms such as GA4, CRM, marketing automation systems, etc. This means that the integration of the data becomes easy and you get an all-inclusive view of the business.
• Enhanced Security and Compliance: Compliance and data security are important to us so the solutions we offer are compliant with data standards in various industries. Do you need to meet the requirements of GDPR, CCPA, or other regulations? Our data warehouse solutions can assist with achieving and sustaining data compliance.

Empower Your Data: Experience the Power of Kaliper

You do not have to sit back and feel restricted when using ga4 google analytics reports. The integration of a data warehouse solution into your analytics plan allows you to avoid GA4 drawbacks and opens a vast number of opportunities for your business. Kaliper has deep expertise in assisting organizations such as yours to take your analytics capability to another level. We can help you with setting it up for the first time or improving the existing configuration of GA4 if needed.

If you are curious to discover the advantages of data warehousing and how it can help you transform your business analytics, get in touch with Kaliper today. Let’s work together to develop a data strategy together which makes your business smarter with data-driven decisions. 

Conclusion

The GA4 is a robust platform, but the lack of certain features and functionalities can be a drawback for many. Through implementing a data warehouse solution, you can improve your reporting functionality, find deeper meaning, and foster a flexible and expandable analytics landscape for your business requirements. To learn how Kaliper can help you gain the most from your data and position your business for success, talk to us today.