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Fix Your Analytics. Make Decisions With Confidence.

Kaliper designs and implements marketing analytics, product analytics, and modern data infrastructure for growing businesses

Talk to an Analytics Expert
User Behavior Analysis

The Real Issue?

Data You Can’t Fully Trust.

Most teams struggle with:

  • Disconnected marketing, product, and revenue data
  • Attribution models that shift depending on the platform
  • Performance metrics that do not reconcile
  • No unified source of truth in the warehouse
  • Dashboards built on inconsistent pipelines

More tools won’t fix this.
 Better data will.

What We Do

We Fix The Analytics Layer.

GA4 & GTM Audits

Clean implementation. Accurate events.

Data Pipeline

Structured event pipelines with CDP and BigQuery

Product Analytics

Mixpanel, Amplitude, PostHog

Marketing Attribution

Know what actually drives revenue.

Data Warehouses

Built on BigQuery.

Dashboards & BI

 Looker Studio, Power BI

We prioritise accuracy. Reporting comes after.

How We Work

Structured. Transparent. Senior-Led.

Align

Clarify goals and KPIs

Design

Map events, tools, and data flow.

Implement

Clean tracking. Rigorous QA.

Enable

Dashboards. Documentation. Training.

Engagement Options

Audit & Fix

Fast remediation of tracking, attribution, and data quality

Setup Projects

End-to-end analytics foundations.

Resident Data Analyst

Ongoing ownership — no internal hire required.

WHO WE WORK WITH

Built for Data-Driven Teams

Kaliper primarily works with:

  • SaaS companies from $1M to $20M+ ARR
  • E-commerce brands spending on paid acquisition
  • Marketing agencies needing white-label analytics support

Many clients come to us after their data systems fail to keep up with growth, or when they are scaling paid media, or implementing new analytics tools that are not delivering clarity.

EXPERIENCE

Built By Practitioners.

  • 30+ implementations globally
  • Experience across US, Europe, Asia
  • Deep engineering + analytics background
  • Systems designed to scale

No shortcuts. No guesswork.

DIFFERENTIATION

Analytics. Only.

  • No campaign management
  • No software resale
  • No junior handoffs
  • Vendor-agnostic advice
  • Accuracy before dashboards

We don’t chase metrics.We build reliable systems.

PRINCIPLES

Data Should Be an Asset, Not a Bottleneck!

  • Accuracy > Vanity metrics
  • Business questions > Tools
  • Clarity > Complexity
  • Action > Reporting

Analytics should reduce noise — not create it.

Kaliper was created to fix that gap — properly.

  • FOUNDER

Founded By A Data Practitioner.

Built after seeing one recurring issue:

  • Powerful tools. Broken implementations.

Ready To Trust Your Numbers?

Start small. Fix the foundation. Scale with confidence.

Start with a GA4 Audit
Build a Marketing Data Warehouse
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