Kaliper / about

Fix your analytics. Make decisions with confidence.

Kaliper designs and implements marketing analytics, product analytics, and modern data infrastructure for growing businesses.

Talk to an analytics expert

8+years in practice

100+clients served

30+implementations globally

3continents: US, EU, Asia

ISSUE

Data you can't fully trust.

Most teams struggle with:

Disconnected marketing, product, and revenue data
Attribution models that shift depending on the platform
Performance metrics that do not reconcile
No unified source of truth in the warehouse
Dashboards built on inconsistent pipelines

More tools won't fix this. Better data will.

SCOPE

We fix the analytics layer.

AUD

GA4 & GTM audits

Clean implementation. Accurate events.

PIPE

Data pipeline

Collection wired end to end, warehouse-first.

PROD

Product analytics

Mixpanel, Amplitude, PostHog.

ATTR

Marketing attribution

Know what actually drives revenue.

Data warehouses

Built on BigQuery.

Dashboards & BI

Looker Studio, Power BI.

We prioritise accuracy. Reporting comes after.

METHOD

Structured, transparent, senior-led.

Step 1

Align

Clarify goals and KPIs.

Step 2

Design

Map events, tools, and data flow.

Step 3

Implement

Clean tracking. Rigorous QA.

Step 4

Enable

Dashboards. Documentation. Training.

Engagement options

Audit & Fix

Fast remediation of tracking, attribution, and data quality.

Setup Projects

End-to-end analytics foundations.

Resident Data Analyst

Ongoing ownership, no internal hire required.

FIT

Built for data-driven teams.

Kaliper primarily works with:

SaaS companies from $1M to $20M+ ARR
E-commerce brands spending on paid acquisition
Marketing agencies needing white-label analytics support

Many clients come to us after their data systems fail to keep up with growth, when they are scaling paid media, or when new analytics tools are not delivering the clarity they promised.

STANDARDS

How we hold the work.

Built by practitioners.

30+ implementations globally
Experience across US, Europe, Asia
Deep engineering and analytics background
Systems designed to scale

No shortcuts. No guesswork.

Analytics. Only.

We don't run campaigns.
We don't resell software.
We don't hand off to juniors.
Vendor-agnostic advice
Accuracy before dashboards

We build reliable systems, not chased metrics.

What we optimise for.

Accuracy>Vanity metrics
Business questions>Tools
Clarity>Complexity
Action>Reporting

Reduce noise, not create it.

ORIGIN

Founded by a data practitioner.

Powerful tools. Broken implementations.

That was the one recurring issue behind every engagement. Kaliper was created to fix that gap, properly.

Ready to trust your numbers?

Start small. Fix the foundation. Scale with confidence.

Talk to an expert Start with a GA4 audit